One of the best guerrilla marketing methods to increase brand awareness to a large population is to start a news blog or Youtube Channel which airs out trending issues that would be of interest to your target demographic. The 2nd logical step is to give yourself advert space in between the content (even if it is not related to the content).
This will get traffic a lot of through the door, some of which may then subscribe to your platform and later give your offers a chance, because of of frequent exposure to your brand . This is known as the mere exposure effect.
Sort of the same way, you may see an FNB advert in a news article about an EFF rally in South Africa, planted by Google Ad-sense. Except in this case you are not waiting for Google to monetize your traffic for you but rather you are monetizing your own traffic by leveraging content your target market is interested in and making your own ad placements.
The other advantage of this is that since you are making manual placements, even ad-blockers will not typically detect them as ads, but rather as part of the content.
